What is Hive CRM?
Hive CRM is a workspace app inside Hive for managing commercial relationships — accounts, people, opportunities, and the work that follows from them.
Unlike a standalone CRM you bolt onto project management, Hive CRM lives in the same workspace as your actions, projects, notes, meetings, and email.
That means sales, customer success, and delivery teams can track pipeline and customer context without switching tools.
In short: Hive CRM helps you answer: Who are we working with? What's in the pipeline? What needs to happen next — and where does that work live in Hive?
Who is Hive CRM for?
Hive CRM is useful if your team needs to:
Track accounts and contacts — prospects, customers, partners, and vendors in one place
Manage a sales pipeline — opportunities with stages, amounts, owners, and close dates
Plan outreach — campaigns and email/call sequences for targeted follow-up
Scope and propose work — estimates and proposals tied to accounts and deals
Connect CRM to execution — link accounts and opportunities to Hive projects and actions
See pipeline health at a glance — configurable home dashboards and reporting widgets
How CRM connects to the rest of Hive
Hive CRM's main advantage is that it composes with existing Hive work:
Hive feature | CRM connection |
Actions | Link accounts, opportunities, or people to any action from the action panel |
Projects | Link projects to accounts and opportunities; accepting a proposal creates a delivery project automatically |
Notes | Attach notes to accounts for shared customer memory |
Goals | Link goals to campaigns |
Dashboards | CRM Insights uses dashboard widgets for pipeline reporting |
Link email threads to accounts; admins can backfill recent mail into CRM | |
Meetings | Link calendar meetings to CRM records |
Example workflow:
Create account + opportunity in CRM
Link related actions for follow-up tasks
Run a sequence for outbound touchpoints
Accept a proposal → Hive creates a delivery project (or link an existing project)
Delivery team works the project with full account context
Who can access CRM?
Workspace admins control CRM access under Workspace settings → Apps → CRM:
Everyone in the workspace (with CRM permission), or
Selected people only
Users without CRM access cannot open the app. External users do not have CRM access.
Add CRM seats when you save access
Each person you give CRM access uses one CRM seat. If you select more people than your organization has seats, Hive can add the seats for you.
Open Workspace settings → Apps → CRM.
Under Access, select Specific users.
In Users, select the people, then close the list. Hive saves all your choices together.
If you need more seats, the Confirm billing impact window opens. It shows the seats you need, the seats you have, and the price per seat.
Select the check box, then Add seats.
Hive charges your card now for the rest of the current billing period, then saves the access. Cancel changes nothing.
If your card is declined, Hive adds no seats and does not save the access. Select Update payment method to open your billing page.
Only organization admins can add seats this way, and only on monthly or yearly plans paid by card. Otherwise you see a message that the change needs more CRM seats than your organization has. Select fewer users, or select Purchase more.
Getting started
CRM Settings
Open Workspace settings → Apps → CRM to manage CRM settings:
From there, you'll be able to control who has access to specific information in the CRM. You can also import email threads and calendar meetings to better build out your CRM instance.
Some other ways to import data into CRM:
Use Import CSV to bring in:
Accounts (companies)
People (contacts)
Opportunities (pipeline)
Hive shows a summary of created and updated records after import. Home dashboard widgets refresh as data comes in.
You can also import from HubSpot-style CSV exports if columns match Hive's supported import fields. Workspace admins can connect Salesforce or HubSpot for a 90-day backfill and recurring sync.
For full steps and column details, see Import data into Hive CRM.
Or create records manually:
Accounts → Create account (name, type, lifecycle stage)
People → Create person and link to an account
Opportunities → Create opportunity (stage, amount, owner, close date)
Core features in detail
Accounts
An account is a company or organization — prospect, customer, partner, investor, vendor, or former customer.
Each account has:
Type — e.g. Prospect, Customer, Partner
Lifecycle stage — e.g. Target, Engaged, Onboarding, Active, Expansion, Renewal, At risk, Churned
Open an account to see tabs such as:
Overview — key details and linked records
Team — people at the account
Projects — Hive projects linked to the account
Actions — linked Hive actions
Notes — shared account notes
Emails / Calls — linked email threads and meetings
Files — materials attached to the account
You can filter accounts (all, prospects, customers, partners, missing domain), save views, reorder columns in those views, and export to CSV.
People
People are contacts — decision-makers, champions, and stakeholders at your accounts.
Create people manually or via import
Link people to one or more accounts
Open a person sheet from the grid for quick details
Enroll people in sequences for structured follow-up
Website contact forms — embed a CRM contact form on your website to add leads to People automatically. See Capture leads from your website with CRM contact forms.
Opportunities
Opportunities are deals in your pipeline.
Track:
Stage — by default: Prospecting → Discovery → Qualification → Evaluation → Proposal → Negotiation → Selected → Dormant → Won/Lost. Your workspace can customize pipeline stage names.
Forecast category — Pipeline, Upside, Best case, Commit, Closed, Omitted
Amount, owner, and close date
From an opportunity you can:
Link actions and meetings
View activity, emails, and calls
Create or link a delivery project — accepting a proposal creates a delivery project automatically (retry with Create delivery project if needed), or link an existing Hive project. See Create or link a delivery project from CRM.
Meetings
The Meetings section shows calendar meetings linked to CRM people, accounts, or opportunities. Link meetings from account or opportunity pages so customer conversations stay tied to the right records.
Workspace admins can also run meeting backfill in CRM settings to import recent calendar events into CRM context.
Campaigns
Campaigns help you plan outreach to a defined audience — useful for launches, nurture programs, or targeted sales pushes.
Set a campaign name and objective
Build your audience from CRM accounts and people
Link campaigns to Goals for measurable outcomes
Export campaigns and save filtered views
Outbound copy in campaigns can be approval-gated before sending.
For step-by-step instructions, see Create and run a CRM campaign.
Sequences
Sequences are reusable follow-up flows — email steps and call-mail steps you can enroll people into.
Create a sequence with multiple steps
Enroll people from campaigns or individually
Track sequence status and analytics
Sequences support planned outreach; they are not a full marketing automation platform.
See a sequence's calls
If a sequence has a Call + email step, its page shows a Calls section with four counts:
Calls made
Picked up — with its share of calls made
Voicemail
Booked
Below the counts, a table lists each call: Person, When, Result (Picked up, Voicemail, No answer, Bad number, or Failed), and Outcome (for example, Booked or Qualified).
To read a call, select its row or its Transcript icon. A window opens with the call summary and the full transcript.
The section shows the 200 most recent calls, and the counts cover those calls. You need CRM access in the sequence's workspace to see it.
Estimates & Proposals
Estimates — price each opportunity by hours, fixed price or fee, and check gross margin. See Build a CRM estimate for an opportunity.
Proposals — organize source materials (PDFs, text files) and build proposal content, including reusable snippets and AI-assisted outline generation. You can also send, share, and sign a proposal (acceptance link, DocuSign, review on an action card, and download PDF).
Useful for agencies and services teams scoping work before a deal closes or during proposal stages.
Create a proposal
Open CRM, select Proposals, then select New proposal.
Under Proposal details, enter the proposal title, customer account, opportunity, owner, and due date.
Optional: open Add source material or proposal details. Choose Upload source file or Paste source text to add an RFP, reference material, or proposal-specific facts.
Select Continue to AI drafting.
Hive writes the proposal from the deal, your brief, and any source material.
Word templates: Uploading one workspace Word template under Proposal settings and generating Word from it is no longer available.
CRM Insights & reporting
When you open CRM, you land on Opportunities by default. Select Insights (Home) for pipeline reporting:
Import-first panel when the workspace is new
Configurable dashboard widgets — add CRM report widgets from the Insights menu
Pipeline Coach (AI) — summary of pipeline risks, opportunities, and recommended next steps when you have pipeline data
Filter and save views on list pages (Accounts, People, Opportunities, Campaigns) and export matching data to CSV.
Reorder table columns in saved views
Arrange CRM table columns so the fields you use most often stay in a consistent place across saved views on Accounts, People, Opportunities, and Campaigns.
Open Accounts, People, Opportunities, or Campaigns in Hive CRM.
Drag a column header to the position you want.
Save or update the view to keep the new order.
You need CRM access and permission to write to the saved view. The saved view stores the column arrangement for the next time you open it.
Want to try CRM?
If you're a workspace admin, you can enable CRM for your Hive workspace.